Scaling Beyond is my personal blog where I explore the real journey of growing companies. Not just making them bigger and more profitable but making them better for all stakeholders involved. It’s about scaling with purpose, building sustainable businesses, and leading in ways that help people and organisations thrive in today’s fast-moving digital economy.

For the past 20 years, I’ve been fascinated by how businesses operate like living organisms—driven by numbers and patterns yet equally shaped by human emotion, leadership challenges, and the unpredictable forces that make growth both exciting and complex. Add technology, cloud, and AI into the mix, and the journey becomes even more dynamic.

Having been involved with scaling companies of different sizes and in various industries, I wanted to share the lessons I learned along the way. I made this blog for founders and executives navigating the path to $100M in New Zealand and Australia. Through insights, strategies, and real-world stories, my goal is to help you scale efficiently, sustain leadership mental health, and build businesses that succeed today—and are ready for whatever comes next.

I hope you enjoy reading it! Let me know what you think.

Katerina Thomas

Note: The views expressed in this blog are of my own and do not express the views of SoftwareOne or any of its subsidiaries, including Parallo Ltd.